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julius clinical

A global clinical research organisation, in need to strengthen its position through a refreshed brand & digital experience. Julius Clinical was not looking for revolution, rather a smart, strategic evolution.

project info

Julius Clinical is a trusted partner in high-quality clinical research, known for their commitment to transparent and reliable data. Yet, like many in their field, they struggled to showcase this expertise in a way that felt clear, engaging, and easy to navigate. That’s where our team came in—to rethink both their brand and digital experience.
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At the heart of the new platform is an interactive world map, designed to highlight clinical studies across the globe and serve as a gateway to Julius Clinical’s services. We added touchpoints that help clients and partners understand how research is conducted, while a new “news” channel gives space to share upcoming events, courses, and updates. Together, these features make the website not only more functional, but also more approachable.

The rebrand built on Julius Clinical’s existing triangle logo, which symbolized their foundation in science, operations, and network. Instead of replacing it, we reimagined it—giving the shape a fresh, modern expression that strengthened its meaning. Alongside the logo, we created a complete design system: updated colors, typography, and visual assets, plus ready-to-use templates for social media, presentations, and more.
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The result was more than just a rebrand. It became a cohesive identity and digital experience that reflects Julius Clinical’s values, builds trust with clients, and reinforces their position as a clinical research partner of choice.

identity
design
direction
website

role

I led the creative strategy and direction throughout the project, guiding the team from early concepts through to prototypes and final delivery. My role was both hands-on and strategic; supporting the team, keeping the vision sharp, and building strong relationships with stakeholders along the way.

tech

  • Figma
  • After Effects

credits

Collaborators
  • Alexander Munz (creative direction, design, identity)
  • Rens Bruinekreeft (design)
  • Maria van Veelen (motion)
Digital globe showing markers for medical research, highlighting Covid-19 research in Leiden, The Netherlands with 80,000 patients.
Collage of website interface screens for Julius Clinical featuring a science-themed homepage, request for proposal form, navigation menu with services, and team member profile with detailed bio.
Digital globe showing markers for medical research, highlighting Covid-19 research in Leiden, The Netherlands with 80,000 patients.

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Collage of three Julius Clinical web pages showing webinar listings, cardiovascular article, and expertise areas with icons.
Contact page with a modern office building photo, a contact form on the left, and company address with contact info on the right.
Top section shows a scientist wearing a hair cover looking through a microscope next to text about scientific insights and clinical drug development; bottom section displays a 404 error page with Julius Clinical logo, message about a missing page, and a button to go back to the homepage on a pastel gradient background.
Accordion menu with sections titled Introduction, Job activities, Requirements, What we offer, and Your growth path expanded showing IT Support Engineer role and two job titles.
Two webpage designs side by side showing Julius Clinical's science-driven approach, research network, track record, scientific insights, team members, and contact information.
Three sections from Julius Clinical brandbook showing their logo on light and gradient backgrounds, logo shapes in black and white variations, and guidelines for minimal clear space around the logo.
Typography style guide showing fonts Satoshi for titles, body text, buttons, and Space Grotesk for subheadings, numbers, with example alphabet and numbers; below are examples for inspiration featuring a scientist with blue gloves and a stylized abstract line design on black background.
Four-page brand guideline showcasing color schemes, button styles in light and dark modes, branded merchandise, and form styling examples.
bespoke identity + website design
purpose driven storytelling
Made in collaboration with you
Whether it’s designing the brands of tomorrow or streamlining decentralised platforms, I’m driven by a passion for exploring uncharted territory, without losing sight of what already works.
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Close-up of colorful pinwheels with orange and blue blades against a blue gradient background.
nato
identity
design
direction