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This portfolio is still in development. Some copy, content, and animations are in progress, and it currently works best on desktop. I hope it gives you a sense of how I think, create and work.

Hello team Bakken & Bæck 👋

I’m Alex. A design advocate, enthusiast for the outdoors & everything on two wheels. Passionate about blending aesthetics & technology to improve everyday life.

Man wearing a cap and light jacket sitting on a wooden bench with a forest and mountains in the background.
what sparks my interest about this role
  • Large-scale digital projects
    Bringing clarity to complex tasks together with a driven team of individuals; maintaining positive momentum across phases. (As the vacancy describes: “drive large-scale digital projects … shaping the creative vision from concept through execution.”)
  • Scalable interactive systems
    Building and stewarding design systems and North Star concepts and enjoyable experiences, while ensuring consistency and fun for both team and client.
  • Bridging client & teams
    Working as a bridge between clients and multi-disciplinary team members. Facilitating workshops, meaningful conversations, pushing ideas forward, and aligning multiple stakeholders.
  • Team, growths and mentorship
    Mentorship & process improvement — not just delivering, but helping grow your team — giving feedback, improving workflows, and driving quality.
  • Combining tech & design
    I do appreciate that you describe yourself as a team of designers and developers. With a solid integration of both disciplines even more awesome products can be crafted in the future.
  • Telling a digital story
    The ambition and ability to translate strategic briefs and user insights into compelling visual narratives and interaction logic.
field of expertise
  • art direction
    branding
    design direction
    design leadership
    design systems
    development
    digital design
    motion design
    photography
    product design
    team development
    user experience
    webflow
experience
period
  • 2016 - present
  • 2023 - 2025
  • 2022 - 2022
  • 2019 - 2021
  • 2015 - 2019
  • 2013 - 2015
  • 2012 - 2013
  • 2007 - 2012
company
  • freelance
  • clarify
  • greymen.co
  • mirabeau
  • steam
  • vitamins.nl
  • vitamins.nl
  • Stenden Hogeschool
position
  • design & design direction
  • creative lead
  • design director
  • lead designer
  • ui / ux designer
  • marketing & design
  • internship
  • Media & Entertainment Management

Selected work that brought brands & people closer together.