amels yachting
Amels Yachting is where timeless elegance meets cutting-edge yacht design. As a renowned builder of luxury superyachts, combining Dutch craftsmanship with forward-thinking design.
project info
Amels Yachting, the sister company of Damen, designs and delivers dream yachts for a highly selective audience. To match their ambitions, Amels needed both a refreshed brand and a new digital experience—one that could present their product range with the same elegance and impact as the yachts themselves.
Working closely with the brand designers, I translated the new identity into a digital experience. This included product design, UI/UX, and setting a digital vision that inspired both the client and the branding studio. Along the way, I developed concepts aimed at leaving a lasting impression on Amels’ exclusive clientele.
role
I was responsible for the product design, ux design and conceptual deisgn work to present super yachts in the digital world.
tech
- Figma
- After Effects
credits
The project was done at Brand New, in close collaboration with Imre de Jong
- Alexander Munz (product, ui / ux)
- Imre de Jong (branding, art direction)
- Maria van Veelen (motion)
